International Tourism Management Master's Program (Turkish with Thesis)

General Information About the International Tourism Management Master's Program

The International Tourism Management Master's Program, which follows the latest international and local developments in the fields of application and technology, is a program prepared in cooperation with the tourism industry and aims to provide its students with the equipment that will enable them to become leading managers and academics in the sector.

The aim of the program is to enable students to develop their business and academic lives as individuals who are equipped with managerial skills at the highest level, have a good command of research techniques and principles, can think analytically, and have vision in the fields of tourism and hotel management. In addition to basic courses such as marketing, management, accounting and finance, the program also includes courses on tourism planning, research techniques, and service management. Students who successfully complete the courses complete the program by doing thesis work with their advisors on the subjects they are interested in.



  1. Semester

UATI 501 Research Methods and Techniques CR:(3,0)3 ECTS:8

This course will discuss in detail the methods and techniques necessary for the research to be carried out regarding any information or finding to be presented in academic environments, in an appropriate way according to the environment and presentation style. At the same time, ethical issues to be considered while collecting data on the research subject will be presented to the students in detail in the course.

Textbook: Sosyal Bilimlerde Araştırma Yöntemleri: Detaylı ve Açıklamalı Anlatım, Böke, K., Başıbüyük, O., 2009, Alfa Yayınları

UATI 503 Management and Organization in International Tourism Management CR:(3,0)3 ECTS:8

Basic information about management and organization in the field of tourism at the global level, management functions, classification of tourism enterprises, organizational structures of these enterprises, managerial functions, strategies, policies, decision making, workforce planning and workforce in accommodation, travel, transportation, food and beverage and other hospitality businesses. Increasing productivity, main business strategies in terms of tourism businesses, management systems of chain tourist businesses, theory and practice of change and current approaches.

Textbooks: Kandır s.Y, .Beyazıt Önal B, -E.Karadeniz, Turizm Yatırım Projelerinin Yönetimi Değerlendirilmesi ve Finansmanı, Detay Yayıncılık, 2007; Met Ö, Turizm ve Ağırlama İşletmelerinde Finansal Analiz ve bir uygulama, Detay Yayıncılık, 2013

Unwto, Tursab, Ministry of Tourism and Culture statistics, articles on the subject. The notes to be suggested by the lecturer and the work given in the course.

UATI 505 Marketing Strategies in International Tourism Management CR:(3,0)3 ECTS:8

This course helps managers identify, select and implement strategies that will make their organizations more competitive in the marketplace. The aim of this course is to provide decision makers with concepts, methods and procedures that can improve the quality of strategic (marketing management) decision making. Advanced marketing strategies will be covered in this course. With this course, it is aimed to convey these elements to students through simulation so that students can develop a real marketing campaign for business in the Tourism and Hospitality industry. Depending on the purpose of the course, the steps to be taken in order to make profit with effective advertising, sales and public relations management will be examined by developing (a) market analysis, competition and product, (b) financial budget planning, and (c) short-term and comprehensive strategies.

Textbook: The studies and articles shared by the teacher in the course will be discussed by following the agenda.

UATI 507 Global Tourism Economy CR:(3,0)3 ECTS:6

The role of the economy in the development of tourism, the importance of tourism in terms of the global economy, the factors affecting the development of the tourism market, the effects of globalization on the tourism sector, tourism supply and demand, the importance and effects of tourism in terms of income, employment, GNP and foreign trade deficit.

Textbook: ÇEKEN H, Turizm Ekonomisi, Detay Yayıncılık, 2016, Ankara,

Supplementary Textbooks: Unwto reports, articles on the subject.

II Semester

UATI 502 International Tourism Movements CR:(3,0)3 ECTS:6

International Tourism Demand and Factors Affecting Demand, Economic, Political and Political Factors, Social, Socio-Demographic and Psychological Factors, General Outlook of International Tourism Movements, New Trends in World Tourism, International Tourism at Regional Level, Europe, America, East Asia-Pacific Tourism, Regions Analysis of the Countries Within, Middle East, Africa, South Asian Tourism, Analysis of the Countries Within the Regions, International Tourism in the Mediterranean Basin, Analysis of Turkey's Place in International Tourism

Textbook: Pırnar İ, Uluslararası Turizm İşletmeciliği, Nobel Yayıncılık,2011

Supplementary Textbooks: Bozok D, Türkiye’ye Yönelik Uluslararası Turizm Talebinin Analizi ve Gelişme Stratejileri, Dünya Turizm Örgütü Yayın ve Raporları. 1996

UATI 504 International Development Problems and Solution Policies CR:(3,0)3 ECTS:8

This course informs students about the basic concepts and practices related to sustainable tourism development policies and planning. Effective planning is necessary for tourism to develop in a sustainable and non-harmful way that is beneficial to the environment, society and economic development. This course will address the need for tourism planning today, its process and issues related to tourism planning. The course also aims to reveal the importance of the decisions and practices of local governments in ensuring the sustainable development of tourism and to develop new suggestions for decision makers in this regard. During the adaptation of the concept of sustainability and development, which aims to enable the use of future generations by preserving resources, to tourism, it is aimed to learn what should be done in tourism planning studies and tourism development within the scope of this course.

UATI 506 Management Accounting in International Tourism Businesses CR:(3,0)3 ECTS:6

The aim of this course is to focus on the use of financial information in managerial decisions in the international hotel and tourism sector. This course also enables students to develop their ability to use accounting techniques in the planning and control process within the framework of the understanding of the company accounting/reporting process. At the end of this course, students will have learned how to measure business performance using strategic performance measurement techniques, prepare profit planning, understand and prepare business budgets, and make decisions on contemporary pricing issues.

UATI 580 Seminar CR (0,0)0 ECTS:10

The seminar project will be prepared and presented by the student.